Finding winning products can be a daunting task for any entrepreneur. Without a product that resonates with customers, even the most skilled marketer may struggle to generate sales.
In this article, we’re going to talk about simple ways to find products that sell well in dropshipping, even if you’re on a tight budget. We’ll share tips and tricks based on our experience in online selling, so you can find the best products without spending a lot of money. With these strategies, you’ll have everything you need to succeed in dropshipping, even if it seems complicated.
What is a Winning Product?
A Winning Product is a product that drives high sales figures and profits. This term originates from the world of dropshipping, where many dropshippers employ a strategy of quickly testing a wide range of products to find the best ones that generate significant profits (i.e., winning products).
Now, the first step in finding a winning product is to understand the characteristics of a good dropshipping product. This will help you distinguish between products that are likely to succeed and those that may not perform as well.
So, when using the research methods below, look for a dropshipping product that meets most of the following criteria:
- 1. The product is relatively easy to ship.
- 2. It ships quickly via ePacket, DHL, or another fast shipping method.
- 3. It is not overly technical (e.g., a drone).
- 4. It is hard to find in regular stores.
- 5. It has good markup potential (200%+).
- 6. It catches your eye while browsing.
- 7. It has emotional appeal (preferably related to a passion or hobby).
- 8. Facebook allows you to advertise it (supplements, weapons, etc., are off the table).
It’s important to note that not all winning products have all these characteristics. However, in general, the more of these criteria a product meets, the more likely it is to be a winning product.
5 Methods to Find a Winning Product
Now that you know what is a winning product, let’s talk about how to find it. There are many ways to find winning products, but here are the best methods we’ve used to build successful dropshipping business
Use product research Spy Tools
Let’s beggin with the easiest and the fastest way to find winning products.
1. AutoDS
AutoDS is a dropshipping management platform designed to streamline online store operations. It simplifies tasks related to order management, inventory control, pricing, and product research. By integrating with multiple marketplaces, AutoDS provides a centralized hub for managing various aspects of an online store.
One of AutoDS’s standout features is its robust product research tool. This tool aids users in identifying profitable products by analyzing sales data and other metrics. Users can refine their product searches based on criteria such as price range, category, and supplier, enabling them to find products that align with their business goals.
AutoDS’s “Hot Products” feature is another valuable tool that showcases the top-selling products across different marketplaces. This feature is regularly updated based on current sales data, helping users stay ahead of trends and identify high-demand products to add to their inventory.
Additionally, AutoDS offers competitor analysis tools, allowing users to assess their competitors’ sales performance and pricing strategies. This insight enables users to make informed decisions about their product selection and pricing, ultimately enhancing their competitiveness in the market.
2. Minia
Minea is a comprehensive e-commerce platform designed to simplify the process of starting and managing an online store. It offers a range of features to help users set up and run their online businesses effectively.
One of Minea’s key features is its product research tool, which allows users to find profitable products to sell. The tool analyzes sales data and other metrics to identify products with high potential for success. Users can also filter search results based on criteria such as price, category, and supplier, helping them find products that align with their business goals.
Minea also provides users with insights into trending products and niche markets, helping them stay ahead of the competition. Additionally, the platform offers tools for managing inventory, processing orders, and analyzing sales data, making it easier for users to run their online stores efficiently.
Overall, Minea is a valuable tool for e-commerce entrepreneurs looking to start or grow their online businesses. Its range of features and user-friendly interface make it a popular choice among online sellers.
3. EcomHunt
Ecomhunt is a platform that helps users find and sell successful products through dropshipping. It offers various tools for identifying profitable and trending products, such as a product database and ad insights.
One of the platform’s main features is its product database, which is regularly updated with winning products. Users can search the database based on different criteria like category and price range to find products that suit their niche.
Ecomhunt also provides ad insights, offering valuable data on effective Facebook ad campaigns. This includes information on targeting and ad copy, which can assist users in creating their own successful ad campaigns.
Additionally, Ecomhunt has a “hunt” feature where users can suggest products they believe are trending. The platform’s team evaluates these suggestions and adds them to the database if they meet the criteria. This feature helps users stay ahead by discovering new and potentially profitable products.
4. Dropship.io
Dropship.io is an e-commerce platform that provides tools and resources for dropshippers to streamline their businesses. It offers a range of features to help users find, source, and sell products online.
One of Dropship.io’s key features is its product sourcing tool, which allows users to find products from reliable suppliers. The platform connects users with a network of suppliers, making it easier to find products to sell in their online stores.
Dropship.io also offers a range of tools for managing orders, processing payments, and tracking shipments. This helps users streamline their operations and focus on growing their businesses.
Additionally, Dropship.io provides users with access to educational resources and tutorials to help them learn more about dropshipping and e-commerce best practices. This can be valuable for users who are new to dropshipping or looking to improve their skills.
Overall, Dropship.io is a comprehensive platform for dropshippers looking to start or grow their online businesses. Its range of features and resources make it a valuable tool for anyone looking to succeed in the world of e-commerce.
How to find winning products on Amazon
While using Amazon’s bestsellers list may not be a groundbreaking method for finding trending products, it remains a valuable strategy. The Amazon list is updated hourly, providing real-time insights into products that are selling well.
The advantage of using Amazon’s bestsellers list is that it indicates a proven market for these products. Customers are actively buying these items, and as a dropshipper, you can leverage this existing demand.
For instance, consider the popularity of insulated water bottles in the kitchen and dining section on Amazon. These bottles have nearly 40,000 reviews, indicating their strong popularity. With sustainability becoming increasingly important, the demand for such products is likely to continue rising.
By quickly finding a similar product on AliExpress at a lower price, you can capitalize on this trend. For example, if these bottles are selling for $29.99 on Amazon but are available for $14 on AliExpress, you have a significant margin to work with. This allows you to invest in Facebook ads and scale your dropshipping store effectively.
It’s also worth noting Amazon’s ‘Movers & Shakers’ section, which highlights products that are quickly gaining popularity. This can help you identify winning products before they become oversaturated in the market.
How to Use Google Trends to Find Winning Product
Google Trends is a valuable tool you can use to gauge the popularity trends of a product. If you’ve identified a potential winner, simply input it into Google Trends to assess whether you’re catching the trend early or if it’s already on the decline.
Inputting your product into Google Trends allows you to obtain instant results tailored to your target market. You can further refine your search by filtering results based on country, category, source, and interest over time.
For example, when analyzing the trend for pickleball, it’s evident that its popularity is surging. This indicates a promising niche to explore, especially if you can offer products tailored to pickleball players’ needs.
In summary, Google Trends is a useful tool for comparing the buzz around different products, helping you make informed decisions without any cost.
Use Pinterest Search
Pinterest boasts a predominantly female user base, with approximately 80% of its users being women, making it an ideal platform for discovering products that appeal to the female market. Despite not functioning as a traditional marketplace, Pinterest serves as a hub for millions of user-generated photos covering a wide range of topics.
To leverage Pinterest for product discovery, start by creating an account and selecting boards relevant to your niche. You can then save and pin posts from other users that feature products you may be interested in selling. Similar to Instagram, utilize the search bar to enter keywords related to the products you’re seeking.
However, unlike some social media platforms, Pinterest may lack significant social signals such as comments, making it challenging to gauge the demand for certain products solely based on user engagement.
For example, if i search for “wristwatch” on pinterest, i may found a post with a huge following but no engagement.
To delve deeper into product research on Pinterest, consider utilizing spy tools and alternative methods to gather additional insights. Exploring various blog posts dedicated to spy tools can provide valuable tips and strategies for optimizing your product discovery efforts.
How to find winning products on AliExpress
Everyone in the dropshipping world knows about AliExpress. It’s like the main hub for finding suppliers. Every year, AliExpress makes a ton of money, with over 500 million people visiting the site.
Here’s how you start: Go to AliExpress and type in a keyword. Then, click on the ORDERS tab in the SORT BY section. This shows you the best-selling products for what you’re looking for.
For example, let’s say you’re searching for phone cases. You might find one that’s sold 10,000 units for only $3.29. Now, compare that price to what similar phone cases are selling for on Amazon. If Amazon’s selling them for $13.99, you could make a big profit.
Check out the reviews on AliExpress too. If a product has a lot of good reviews, it’s usually a good sign. But watch out for fake reviews. Sometimes, they’re too perfect or don’t make sense.
Since AliExpress products are often cheap, it’s a good idea to buy a sample first. Test it out to see if it’s good quality and how long it takes to arrive. Also, check the seller’s rating. If it’s less than 4.5, be careful—it might mean they’re not reliable.
What are some examples of winning products?
Winning products are all about generating revenue, meeting demand, and ensuring profitability. While the list below offers some ideas, don’t hesitate to explore beyond it to find what works best for you:
1. Fitness Products: Consider items like dumbbells, exercise mats, yoga accessories, resistance bands, and fitness trackers. These products cater to a growing market of health-conscious individuals seeking convenient ways to stay active.
2. Kitchenware: Delve into unique kitchen gadgets and tools that simplify cooking tasks. Look for innovative items like multifunctional kitchen utensils, space-saving storage solutions, and eco-friendly alternatives to traditional kitchenware.
3. Clothing and Apparel: Start small within the vast clothing niche by focusing on specific segments. For instance, specialize in women’s activewear such as yoga clothing or niche down further to offer sustainable workout gear. This approach allows you to target a specific audience effectively.
4. Pet Products and Supplies: Explore the lucrative pet industry by offering essentials like food trays, collars, grooming tools, and pet-friendly accessories. To maximize success, consider focusing on a single pet category, such as dog products, to tailor your offerings and appeal to a dedicated pet owner demographic.
It’s wise to steer clear of heavy and bulky items like furniture due to their logistical challenges and potential for customer dissatisfaction. Instead, prioritize small and lightweight products with reasonable shipping costs. Aim to sell products with a healthy profit margin, ideally priced at least double their original cost, to mitigate risks and ensure profitability in case of unforeseen issues. By focusing on niche markets and offering quality products with competitive pricing, you can increase your chances of success in the dropshipping business.
Simplify Your Approach to Finding Winning Products!
When it comes to discovering a winning product, your triumph relies heavily on thorough research. While some might toss a variety of random products into their stores, hoping one will catch on, or jump into trendy niches without much thought, this approach is more like gambling than strategy.
To truly excel in dropshipping, you must approach product selection strategically and methodically. Follow the dropshipping tips mentioned earlier to enhance your chances of uncovering a highly profitable product. However, be prepared to experiment with multiple products before striking gold.
Setting clear, achievable goals, and maintaining focus on your ultimate objectives is crucial. With determination and hard work, you’ll eventually identify a standout product that propels your business to remarkable success.
